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Refraction DAO
A collective of diverse music, art, and culture enthusiasts who will own a festival, ongoing events, and spaces worldwide through its DAO.
1k
Wallets airdropped
1k
Collectors managed
20
Insights revealed
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Introduction
Refraction is a collective where music, art, and cultural aficionados converge, driving the ownership of festivals and events worldwide via its DAO.
By integrating Bello into their strategy, they have gained a deeper understanding of their community, allowing them to better connect with their interests and behaviors.
Strategic Use of Bello
Searching Refract Pass Holders: A Targeted Marketing Approach
In preparation for a highly anticipated release with Sasha Stiles, Refraction conducted a targeted search focusing on Refract pass holders.
They analyzed the shared interests, purchasing behaviors, and community connections of the pass holders to customize a campaign for the upcoming release.
This approach laid the groundwork for a personalized and effective marketing strategy.
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Targeted Community Engagement
To enhance community engagement, Refraction utilized Bello's no-code tooling and insights to pinpoint key communities for outreach, focusing on groups that favored their event style.
They then tailored messages to engage the top collections within each interest category identified by Bello's powerful AI, thereby amplifying the relevance and impact of their marketing efforts.
This approach was aimed at fostering a more personalized and effective connection with the target communities, ultimately strengthening the relationship between the brand and its audience.
Deep Dive with Custom Searches
Refraction leveraged Bello's custom search capabilities to conduct a thorough analysis of complimentary communities that were native to Refract pass holder interests.
This insightful data empowered them to tailor their messaging, business development out reach, and overall community interaction, resulting in a more personalized and impactful approach to engaging their holders.
Planning the future of Refraction with Bello
Refraction is harnessing the power of Bello's data to shape its roadmap for 2024.
By gaining a deep understanding of their community's dynamics, the company is strategically planning future festivals, events, and curated drops.
This data-driven approach is poised to resonate with their community and satisfy their cultural interests, paving the way for a vibrant and fulfilling calendar of events and curated drops.
Bello’s Features Used:
Assets in Common
Web2 Twitter Social Handles
Custom Search
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Pricing Insights
AI-powered Interest Profiles
Segments
The Outcome
By incorporating Bello's insights, Refraction has significantly enhanced its cultural initiatives, curated drop calendar, and overall understanding of the community.
This integration has not only enabled the company to respond to the community's current needs but also to anticipate them, ensuring that its cultural offerings remain relevant and impactful.
This approach has allowed Refraction to proactively tailor its events, drops, and cultural initiatives to the preferences and expectations of its community, fostering a deeper and more meaningful connection with its audience.
The company's commitment to leveraging data-driven insights from Bello reflects its dedication to staying at the forefront of community engagement and cultural relevance.
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